Kazuya Katayama (Director)
Bio
An expert in the implementation of Marketing Automation (MA) and Sales Technology (Sales Tech).
Holds a solid track record of successful implementation support for a wide range of companies, from listed enterprises to small and medium-sized businesses (SMBs).
A major strength is the deep knowledge and mastery of both technological and marketing aspects, as evidenced by contributions such as a serialization in Nikkei xTECH.
Authored over 10 books, including The Real Reason Why Tech Companies Aren't Profitable, How This Company Generated 700 Inquiries in One Month, and The 100 Rules of B2B Sales.
Registered Management Consultant (SME Management Consultant) with the Ministry of Economy, Trade and Industry (METI).
Consulting Track Record
Manufacturing Sector
・Digital Marketing (DM) Implementation and Operational Support for Industrial Goods Manufacturers (B2B).
・Marketing Automation (MA) Implementation and Operational Support for Industrial Goods Manufacturers.
・Mid-Term Management Plan Formulation Support for Industrial Goods Manufacturers.
・DM Implementation and Operational Support for Contract Manufacturers (OEM/ODM).
・MA Implementation and Operational Support for Contract Manufacturers.
Trading & Wholesale Sector
・DM Implementation and Operational Support for Trading Companies and Wholesalers.
・MA Implementation and Operational Support for Trading Companies and Wholesalers.
・Mid-Term Management Plan Formulation Support for Trading Companies and Wholesalers.
